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When developing a winning SEO plan, it’s important to research keywords and use competitive intelligence to boost your search rankings. You should also use competitor SEO performance for insight into what strategies are working best for them and apply those tactics to your own SEO plan. Additionally, you should keep up with the latest trends and algorithm updates to ensure you are following best practices. SEO content is an essential ingredient of any content marketing strategy. SEO content is optimized for specific keywords and phrases relevant to your business or niche. When people search for these terms, your content has a higher chance of appearing on the search engine results pages (SERPs).

What are the 3 C’s of SEO?

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• Understanding and meeting search intent (also called user intent or keyword intent) is another good practice for SEO.
• This can give you insight into their SEO performance and help you develop a better SEO plan.
• And as you probably expected, Google is still the search engine to focus on.
• Ultimately, topical authority is vital to getting your site to rank high on Google.

The Terms panel shows a list of suggested keywords and their optimal frequency that are relevant to your content. When you search for “apply for a credit card,” Google and other search engines know that you are looking for an application page. Commercial intent keywords are process-oriented and fall into the “do” category. Surfer’s Keyword Research Tool can help you identify search intent for a keyword you’re analyzing.

Content marketing for SEO

They also help users determine whether your content will satisfy their search query or not. Aim for longer-form content when appropriate, as it tends to perform better in search rankings. You should also leverage content optimization tools to ensure your content is primed for rankings.

Some people have confidence issues, or imposter syndrome, or are dealing with things that are making challenges at work that much harder,” says Russell. DVMAGIC SEO Europe was an in-house (and first-time) content manager, and Russell was the director of our SEO agency partner. Russell helped me swim rather than sink as I got to grips with SEO and team delegation. Further, I always admired the way she approached the agency-client working relationship. I spoke with Olga Zhukova, a freelance SEO specialist at Olga Zhukova.com.

Regularly monitoring and adjusting your keyword strategy based on user behavior or industry trends changes can help keep your e-commerce site competitive and drive more traffic and sales. You want to know who your competitors are in the market, what their SEO is, and what you can do to improve upon it. Once you’ve figured out who your competitors are, you want to conduct a competitive analysis of their SEO.